So you’re ready to dive into TikTok, huh? Well, I don’t blame you! It’s the social media platform everyone can’t stop talking about, and the app has experienced tremendous growth since quarantine started. It’s no longer a place where pre-teens do silly dances and lipsync, but a community where people of all ages share a variety of content on anything from goofy dog vids, to life as an astronaut, to how to trade a bobby pin for a house. Any type of content can succeed on the platform, which is part of what makes it so fun.
The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Yes, even if you have 0 followers. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. That is truly the beauty of TikTok, anyone and everyone stands a chance! And now is definitely the time to get started.
In the past 6 months since joining TikTok, I’ve been able to accomplish more than it took me years to achieve on Instagram. I’ve personally had multiple months with over 10 Million video views, and had more paid opportunities come out of it than I ever expected, which is why I’m here to help you learn how to go viral on TikTok. Why am I the right one to teach you TikTok? Well, I’ve spent the past 4 years geeking out over social media analytics and organic growth trends, and am coming at TikTok with the experience of having grown and monetized my Instagram account too.